privacy policy
Effective Date: September 8, 2026
Welcome to the website of Jennie Sund ("Company," "we," "our," or "us"). We respect your privacy and are committed to protecting the personal data you share with us.
This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website (the "Site"), purchase our digital products, enrol in the Dragonfly Program, participate in 1:1 coaching, or use our free assessments and resources (collectively, the "Services").
By accessing or using our Site and Services, you acknowledge that you have read and understood the practices described in this Privacy Policy. If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), this policy also outlines your rights under the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you ("Personal Data"). We collect this information directly from you, automatically through your use of the Site, and from third-party service providers.
A. Information You Provide to Us Directly:
B. Information Collected Automatically:
2. How We Use Your Information
We use the Personal Data we collect for the following legal bases and business purposes:
3. How We Share Your Information
We do not sell, rent, or trade your Personal Data. We only share your information with third parties in the following limited circumstances:
Service Providers: We share data with trusted third-party vendors who assist us in operating our business. This includes:
Legal Compliance: We may disclose your information if required by law, subpoena, or other legal processes, or if we have a good faith belief that disclosure is necessary to protect our rights, protect your safety, or investigate fraud.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your Personal Data may be transferred as part of that transaction.
4. Data Retention
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.
5. International Data Transfers
Our business operations, website hosting, and service providers may be located outside of your home country (including outside the EEA/UK). When we transfer your Personal Data internationally, we ensure that appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data under applicable data protection laws.
6. Your Data Protection Rights (GDPR / UK GDPR)
If you are a resident of the EEA or the UK, you have the following rights regarding your Personal Data:
To exercise any of these rights, please contact us using the details provided below. We have one month to respond to your request.
7. Security of Your Data
We take the security of your Personal Data seriously. We implement reasonable administrative, technical, and physical security measures to protect your data from unauthorized access, loss, or alteration. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.
8. Third-Party Links
Our Site may contain links to third-party websites or services that are not owned or controlled by Jennie Sund. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children's Privacy
Our Site and Services are intended for adults and professionals. We do not knowingly collect Personal Data from children under the age of 16. If we become aware that we have collected Personal Data from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this page periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Jennie Sund
Email: [email protected]
Welcome to the website of Jennie Sund ("Company," "we," "our," or "us"). We respect your privacy and are committed to protecting the personal data you share with us.
This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website (the "Site"), purchase our digital products, enrol in the Dragonfly Program, participate in 1:1 coaching, or use our free assessments and resources (collectively, the "Services").
By accessing or using our Site and Services, you acknowledge that you have read and understood the practices described in this Privacy Policy. If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), this policy also outlines your rights under the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you ("Personal Data"). We collect this information directly from you, automatically through your use of the Site, and from third-party service providers.
A. Information You Provide to Us Directly:
- Contact Information: Name, email address, and phone number when you subscribe to our newsletter, book a discovery call, or submit an inquiry via our contact forms.
- Assessment Data: Your responses to the 20-question Dragonfly Leadership Assessment and the resulting archetype profile when you opt-in to receive your results.
- Billing & Purchase Information: When you purchase the Dragonfly Program or coaching packages, you provide billing details. (Note: Payments are processed securely via third-party processors like Donna Code. We do not store your full credit card information on our servers).
- Coaching Data: Information, notes, and insights you voluntarily share with Jennie Sund during 1:1 private coaching sessions.
B. Information Collected Automatically:
- Usage Data: Information about how you interact with our Site, including IP addresses, browser type, operating system, referring URLs, pages viewed, links clicked, and time spent on pages.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity on our Site, remember your preferences, and improve user experience. (For more details, please see our Cookie Policy).
2. How We Use Your Information
We use the Personal Data we collect for the following legal bases and business purposes:
- To Provide the Services (Contractual Necessity): To deliver the Dragonfly Program, process your assessment results, facilitate 1:1 coaching sessions, and manage your account/purchases.
- To Communicate with You (Legitimate Interest / Consent): To send administrative emails (e.g., purchase receipts, session reminders), respond to customer support inquiries, and, with your consent, send marketing communications, newsletters, and promotional offers.
- To Improve Our Site and Services (Legitimate Interest): To analyze site usage, troubleshoot technical issues, understand user behavior, and improve the content and functionality of the Dragonfly Leadership Framework.
- To Comply with Legal Obligations (Legal Duty): To maintain accurate financial records for tax purposes and comply with applicable laws and regulations.
3. How We Share Your Information
We do not sell, rent, or trade your Personal Data. We only share your information with third parties in the following limited circumstances:
Service Providers: We share data with trusted third-party vendors who assist us in operating our business. This includes:
- Payment processors (e.g., Donna Code, Stripe) to securely handle transactions.
- Website hosting platforms (e.g., Showit) and email service providers to manage communications and assessment delivery.
- Analytics providers (e.g., Google Analytics) to help us understand Site traffic.
Legal Compliance: We may disclose your information if required by law, subpoena, or other legal processes, or if we have a good faith belief that disclosure is necessary to protect our rights, protect your safety, or investigate fraud.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your Personal Data may be transferred as part of that transaction.
4. Data Retention
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.
- Client & Coaching Records: Retained for the duration of our professional relationship and for a reasonable period afterward to comply with legal, tax, and accounting requirements.
- Marketing Data: Retained until you withdraw your consent or opt-out of our mailing list. You can unsubscribe at any time using the link at the bottom of our emails.
5. International Data Transfers
Our business operations, website hosting, and service providers may be located outside of your home country (including outside the EEA/UK). When we transfer your Personal Data internationally, we ensure that appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data under applicable data protection laws.
6. Your Data Protection Rights (GDPR / UK GDPR)
If you are a resident of the EEA or the UK, you have the following rights regarding your Personal Data:
- The Right to Access: You have the right to request copies of your personal data.
- The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data, under certain conditions.
- The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions (including for direct marketing purposes).
- The Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
To exercise any of these rights, please contact us using the details provided below. We have one month to respond to your request.
7. Security of Your Data
We take the security of your Personal Data seriously. We implement reasonable administrative, technical, and physical security measures to protect your data from unauthorized access, loss, or alteration. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.
8. Third-Party Links
Our Site may contain links to third-party websites or services that are not owned or controlled by Jennie Sund. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children's Privacy
Our Site and Services are intended for adults and professionals. We do not knowingly collect Personal Data from children under the age of 16. If we become aware that we have collected Personal Data from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this page periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Jennie Sund
Email: [email protected]
